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"Promotional products reach 88% of the population from the age of 14. No other medium can keep up that. Radio followed by broadcasting with 79%, TV with 75%, daily newspaper with 68%...
Source: DIMA Promotional item study 2011
On average a promotional item is used 1x a day. Hence statistically the (ad) message reaches the receiver 1 x a day.
Source: DIMA Study
On average a promotional item remains over a period of 6.9 months in possession of his receiver."
Source: ASI Study
"Over 2/3 of all recipients of promotional items (76%) are pleased to get something free and 73% of these think that they get something much too rarely."
Source: Advernomics Studies
"More than 72% of the recipients of promotional items are able to remember later the sender of the message. In TV commercials there are 49% and print media advertising only 24%. "
Source: Advernomics Studies 2012