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  • Writer's pictureVerticas GmbH


Current study confirms: Promotional items evoke emotions - more than other forms of advertising. These and other exciting insights into the world of promotional items can be found in the Emotions Study.

Promotional items have an impact, not only in the hand but also in the heart. Emotionally, and how! Much more than other forms of advertising! This has now been scientifically proven in an Emotions Study conducted by the september Institute for Strategy & Research in Cologne in collaboration with the GWW (Gesamtverband der deutschen Werbeartikel-Wirtschaft e. V.).

Wondering why you reach people with promotional items? Quite simply: they can unleash enormous psychological power and bring out the "inner child." Whether through a playful stimulus or their practical utility, promotional items can trigger a positive reaction and help deepen customer relationships.

Find this intriguing? Explore 1001Emotion for exciting insights and learn firsthand why you are on the right track with our products.

About GWW:

The Gesamtverband der Werbeartikel-Wirtschaft e.V. (GWW) consolidates and represents the interests of all companies involved in the value-added process of the promotional products industry. This includes suppliers and manufacturers, distributors and consultants, as well as service companies. The association is the advocacy group for the promotional products industry, which employs around 60,000 people nationwide.

Here is the press release.

If you have further questions, contact us at or by phone at 0611/986250.


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